Link to Article: http://espn.go.com/action/xgames/story/_/id/7237713/winter-x-2012-celebrates-16-years-16-hours-live-coverage-espn-abc-espn2
In class on November 29th, 2011, we will discuss the suture of sport and what we can look forward to. This is also discussed in Coakley’s text, starting on page 550. The most popular of sports in the Unites States has to do with power and performance sports. An example of this would be that NFL is the most watched sport in the United Sates. Now that we all know that power and performance sports are amongst the most popular in the U.S., what will the future hold? I believe that the answer to this question may lie with alternative sports. Coakley, on page 554, explains that some people, who reject certain aspects of power and performance sports, tend to have a history of creating alternative sports. These alternative sports include; BMX, Snowboarding, Surfing, Skateboarding, plus many more.
In this article, ESPN explains how they will now have 16 hours of live coverage of the Winter X Games this year. They will broadcast it on ESPN, ESPN2, and even ABC. They even added that they will have an additional 9 hours on ESPN3. This is a big deal for alternative sports. Coakley explains that some of these athletes actually don’t want their sport becoming commercialized, but in the end, most of them love competition. Alternative sports just have a tendency to combine a little bit of power and performance sports, with a little bit of pleasure and participation sports. This combination could be the key of what’s to come in the future, but I guess we will just have to wait and see.











